Jiangxi News
TV Talent Show Made by Jiangxi be Cut Off

  By CCTV reporter Shen Li

  This summer, nearly every TV channel in China has been filled with reality singing competitions, a phenomenon that has the government worried. Last week, the State Administration of Press, Publication, Radio, Film and Television began imposing new restrictions on televised talent shows.

  From zero to hero: it’s the dream of many, and the TV talent shows offer just that.

  But, this summer it seems there're just too many of them. That's got some saying enough is enough. Last week, the state publication regulator issued new restrictions limiting the number of TV talent programs. Satellite broadcasters must stop investing in new ones, and postpone the shows currently on air. A talent show made by Jiangxi TV, which is focusing on traditional revolutionary songs, has been cut off in this regulation.

  The administration says the move is an effort to rein in "extravagance, dazzling packaging and sensationalism", three things singing shows heavily rely on. Not surprisingly, there’s been heated discussion on Weibo, China’s version of Twitter.

  Most of the talent shows are imported from foreign programs like "The Voice" and "American Idol", with nearly all contestants packaged with sensational stories to grab the audience. Like dating shows that began sweeping China years ago, the TV industry is desperate to find the next hit.

  A healthy and sustainable development of TV shows lies in many factor, like varied styles, active themes and most importantly creativity. The restrictions on copycat programs might actually be a good thing. So the producers will have to think outside the box in order to engage the audience.

  Now, hit singing programs like "The Voice of China" are trying to put in more socially conscious elements, while other broadcasters are shifting their focus to other types of programs, such as quiz shows.

  Since the regulations haven’t mentioned internet singing contests, singers who are heartbroken by the new rules are now rushing to the internet, where they hope to get one step closer to their dreams.